Google Business Profile
Learn about getting your business listed on Google, keeping your information accurate and understanding how your profile works.
Learn About GBP Setup →FREE RESOURCES & GUIDES
Helpful Advice for Growing Your Business Online
Not sure where to start with Google, customer reviews or your website? You're in the right place.
We've put together straightforward guides to help Australian small-business owners understand their online presence, without all the complicated marketing jargon.
FEATURED GUIDE
Why Isn't My Business Showing on Google Maps?
You've searched for your own business on Google, but it doesn't seem to appear where you expected.
There are several possible reasons, including profile verification, incomplete information and Google's local search results.
Our guide explains what to check and where to start.
What You'll Learn
- How Google Business Profiles appear on Maps
- Common reasons a business may be missing
- What verification means
- What to check on your profile
- When to seek additional help
EXPLORE THE TOPICS
What Would You Like to Learn About?
Google Reviews
Understand how to request customer reviews, share your review link and build a consistent review-request process.
Learn About Review Systems →Local SEO
Discover how search engines understand local businesses and why your website, services and location information matter.
Learn About Local SEO →Business Websites
Explore what makes a useful small-business website, from clear service pages to contact forms and mobile-friendly design.
Learn About Websites →Marketing for Tradies
Practical information for trade businesses looking to improve how customers find them online.
Explore Our Tradies Guide →Need a Little Guidance?
Sometimes it's easier to ask someone directly. Tell us about your business and what you're trying to improve.
Get in Touch →QUICK ANSWERS
Common Questions From Small-Business Owners
Is creating a Google Business Profile free?
Yes. Google doesn't charge businesses to create or manage a Google Business Profile. You can set one up yourself if your business meets Google's eligibility requirements.
Services like ours are optional. You're paying for help with setup, optimisation or management, not for the Google listing itself.
Can I have a Google Business Profile without a shop?
Yes, eligible service-area businesses can have a profile even if they don't operate a public shopfront. For example, a tradie who travels to customers may qualify.
Google's eligibility and address-display requirements still apply.
Do I need to pay for Google Ads to appear on Google?
No. Google Ads are paid advertising, while Google Business Profiles and organic website listings can appear without paying for advertising.
However, appearing in a particular position in unpaid search results isn't guaranteed.
Can I ask customers to leave Google reviews?
Yes. Businesses can ask customers for genuine reviews, provided they follow Google's policies.
Requests should be neutral. Avoid offering incentives or only asking customers who you expect to leave positive feedback.
Will having a website automatically bring in customers?
Not automatically. A website gives customers somewhere to learn about your business and enquire, but attracting visitors may also require local SEO, referrals, social media or other marketing activities.
Still Have Questions About Your Business's Online Presence?
You don't need to understand every part of digital marketing before asking for help. Tell us what you're working with and we'll have a chat.
Ask Us a Question